Will write for food.

copywriter | editor | journalist


 

Your friendly, neighbourhood copywriter.

I’m James Shackell. Freelance copywriter. Editor at large. Journalist for hire. I take brands and sharpen them up in exchange for money. I’m pretty good at it.

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Fresh copy. Made to order.

 
 
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Copywriting

Good copywriting matters. It’s the difference between a business and a brand. I write clean, wholesome copy for start-ups, SMEs and faceless corporate entities. Big words available on request.

 
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Editorial

Hard-hitting political journalism isn’t really my thing. I’ve got bylines scattered across Smith Journal, The New York Times, The Age, AWOL, Urban List, Beat Magazine and The Huffington Post.

 
 
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Brand work

There’s a lot of fuzzy pop-branding out there. I don’t use pie charts. I’m not a ‘strategic storyteller’. I take brands, give them a name, and help them find their voice. Like Don Draper, without the cigarettes.

 
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Copy editing

While other kids were out selling lemonade and chasing frogs, I was inside, reading Strunk’s Elements Of Style. Get in touch for copy editing, spell checking and other persnickety jobs.

 

 

Meet the clients.

A few brands from my Little Black Book. Check out my recent work over here.

 
 

"I’m a little bit suspicious that James has mind reading abilities."

- Hugo

 
 

 

Let's chat.

Get ready to enter the tangled swamp that is my inbox.

Email: jamesshackell.copy@gmail.com

 
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