Will write for food.

copywriter | editor | journalist


Your friendly, neighbourhood copywriter.

I’m James Shackell. Freelance copywriter. Editor at large. Journalist for hire. I take brands and sharpen them up in exchange for money. I’m pretty good at it.



Fresh copy. Made to order.



Good copywriting matters. It’s the difference between a business and a brand. I write clean, wholesome copy for start-ups, SMEs and faceless corporate entities. Big words available on request.



Hard-hitting political journalism isn’t really my thing. I’ve got bylines scattered across Smith Journal, The New York Times, The Age, AWOL, Urban List, Beat Magazine and The Huffington Post.


Brand work

There’s a lot of fuzzy pop-branding out there. I don’t use pie charts. I’m not a ‘strategic storyteller’. I take brands, give them a name, and help them find their voice. Like Don Draper, without the cigarettes.


Copy editing

While other kids were out selling lemonade and chasing frogs, I was inside, reading Strunk’s Elements Of Style. Get in touch for copy editing, spell checking and other persnickety jobs.



Meet the clients.

A few brands from my Little Black Book. Check out my recent work over here.


"I’m a little bit suspicious that James has mind reading abilities."

- Hugo



Let's chat.

Get ready to enter the tangled swamp that is my inbox.

Email: jamesshackell.copy@gmail.com

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